The color palette and the vibe of this campaign for Fage put me at ease, which is exactly what we intended for the viewer. Lauren Magenta of Magenta Media and I collaborated for our second project together to take the Fage Split Cup on vacation. We wanted the viewer to feel the whimsy and relaxation from sunrise to sunset on a boat with their favorite yogurt. The animation has a homemade feel with collage style elements, a little playful dream.